Creating Impactful Connections
To Deliver Desired Results!

Nucleus: (Noo-klee-uhs) The central and most important part of an object, movement, or group, forming the basis for its activity and growth.

Who We Are

Shelice M Smith, Managing Director

The Nucleus Group is a full-service marketing & events planning firm that specializes in strategic marketing, media placement, experiential events, and project management.

We serve as a professional liaison for our clients with diverse methods to most effectively reach their desired audience via effective communication and engagement, developing strategic campaigns & programs to provide growth.

With a dedicated team of strategic, detail-oriented, creative and innovative thinkers, we provide the resources and avenues designed to amplify messaging, increase product sales or extend brand recognition via advertising, marketing and experiential opportunities.

Our goal is to always exceed our clients' expectations.

The Nucleus Group is a full-service marketing & events planning firm that specializes in strategic marketing, media placement, experiential events, and project management.

We serve as a professional liaison for our clients with diverse methods to most effectively reach their desired audience via effective communication and engagement, developing strategic campaigns & programs to provide growth.

With a dedicated team of strategic, detail-oriented, creative and innovative thinkers, we provide the resources and avenues designed to amplify messaging, increase product sales or extend brand recognition via advertising, marketing and experiential opportunities.

Our goal is to always exceed our clients' expectations.

What We Do

The Nucleus Group primarily focuses on 3 segments…

MEDIA BUYING
PROJECT
MANAGEMENT

EXPERIENTIAL

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Our Clients

Here is a partial list of past & current clients our team has had the honor to work with
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Media Buying

The foundation to effectively market your brand, product or service. We feel a mixed media approach, in conjunction with other marketing & P.R efforts, provides the best opportunity for market penetration and success!

We research and identify media partners (traditional and digital) to strategically deliver your message to your target audience.

We consider 3 key factors when developing your campaign…

  1. The demographic(s) you want to reach
  2. The lifestyle trends and behavioral traits of your target consumer
  3. The best platforms to effectively and actively connect with them

We then develop a plan to maximize your budget and provide results!

Project management

Our team can manage a project from concept to completion and serve as an extension of your team.
Project management services include:
  • Program development and management
  • Event planning, logistics and execution
  • Graphic Design
  • Vendor Negotiations
  • Staffing
  • Budget Management
  • Sponsor Activation
  • Media Activation
  • Speaker Logistics
  • Hospitality
  • Site selection
  • Programming
  • Entertainment
  • Videography/Photography
  • Décor
  • Catering
  • Script Writing
  • Event Registration 

Experiential Marketing

The organic way to engage and interact with consumers in the lifestyle areas that are important to them – Music, Sports, Fun and more. Creating and/or augmenting an experience with a unique, fun or compelling activation will increase brand recall and loyalty.

The Nucleus Group team has years of experience in creating, managing and executing events that range from intimate settings to large concerts and consumer expos attracting 30,000+ such as:

14 Hands Winery – Red Rock Amphitheater Concert Series Activation

Caffeine & Octane at The Beach (Jekyll Island)

Chateau STE Michelle Wines – NYC Wine & Food Festival

ESSENCE Festival – In His Zone Men’s Experience (2022)

Future Foundation Luncheon

Heineken Tailgates

Grey Goose – Vive Atlanta program

NABOB Annual Conference